Lamborghini SpA, Volkswagen (VOW) AG’s Italian supercar division, plans to start building the Urus sport-utility vehicle in three years, the brand’s first model in the segment since the Rambo Lambo of the 1990s.“The expectation” is to introduce the SUV in 2017, Lamborghini Chief Executive Officer Stephan Winkelmann said yesterday in an interview at the North American International Auto Show in Detroit. “The luxury SUV market is poised to continue to grow.”
Volkswagen’s Lamborghini, Bentley and Porsche high-end brands are all adding SUVs to their line-ups as the models’ high-riding position and larger storage space attract buyers in the U.S. as well as in emerging markets. Upmarket European producers entering the segment in the past 20 years include global luxury leaders Bayerische Motoren Werke AG (BMW), VW’s Audi unit and Daimler AG (DAI)’s Mercedes-Benz.
